The problem

Lawyers want AI. They don't have a path.

• 83% expect AI to reshape practice within 5 years; <20% have a strategy.
• Vendor noise is deafening. Hallucination risk is real. Ethics rules are evolving.
• Existing leaders (Harvey, CoCounsel, Luminance) sell only to AmLaw 100 — in English.
• ~2 million lawyers in Latin America. Zero major incumbents speak their language or jurisdictional doctrine.

The solution

Three layers, one company

Product portfolio · by practice area

Across 10 legal practice areas. All operational.

No vaporware. Every tool ships paying-customer-ready output today. AI Suite includes 50+ autonomous legal agents — AI Judge, Brief, Lawra Incorporate, Lawsuit Assembly, Conflict Check, Settlement Valuation, E-Filing, AI Lawyer, Workflows, Monitors, plus our enhanced and adapted portfolio of agents covering vendor review, DPA, DSAR, termination, trademark clearance, brief drafting, deposition prep, demand letters, and more. Lawra Incorporate ships 95+ legal documents productized as a freemium 5-tier generator.

Traction

Built before raised

• Products — a growing catalog of 50+ self-serve AI tools and autonomous legal agents (free Practice tools + tiered AI Suite + product bundles like Lawra Contracts, Lawra Incorporate Premium, and Sovereign Suite). Includes distinctive products no competitor has — 38-jurist Council, Trial Simulator, Lawsuit Assembly, Conflict Check, Settlement Valuation, E-Filing. Sources panel shipped — verified-citation foundation. 1,800+ pages of education across 9 languages, freely available to the public.
• Services — Lawra humans working alongside yours: Assessment, Consulting, Training, Speaking. Pure expertise engagements where the deliverable is judgment, not software.
• Solutions — product + service combined for high-value outcomes: Case Implementation, Digital Twin, In-House Mass Litigation. Enterprise-grade positioning, higher-touch deployment, premium ACV.
• Business model — Freemium, 3-tier model (Basic · Optimum · Premium) for individual lawyers, law firms, and corporate legal departments, with differentiated developing-world and developed-world pricing. Services and solutions bill one-time (project, fixed-scope, workshop) or recurring (retainer, advisory, subscription-tied implementation).

Market

Big, fast-growing, and our slice is uncontested

Our addressable slice — multilingual mid-market + LatAm + sovereign-deployable enterprise — is <strong>$1.5B–$3.5B</strong> by 2030 on conservative penetration. Beyond LatAm: Iberia, Lusophone Africa, Asia-Pacific multilingual firms, EU/Canada mid-market.

Go-to-market

Bottom-up first. Enterprise follows.

1. 1. Free content + tools reach lawyers directly.
2. 2. Self-serve Basic-tier AI Suite signup. No sales call.
3. 3. Individual users bring tools into firms.
4. 4. Firm assessments → training → firm-tier SaaS → consulting → Digital Twin / Sovereign.
5. 5. Founder speaking + opinion + sister sites generate inbound at every layer.